Privacy Notice
Deutsche Optik knows that you care how information about you is used and shared, and we appreciate your trust and want you to feel confident in our services and security as they relate to your personal information. This Privacy Notice describes how Deutsche Optik collects, uses, and shares personal information through our website and related services.
What Personal Information About Customers Does Deutsche Optik Gather?
The information we learn from customers helps us personalize and continually improve your shopping experience at Deutsche Optik. The types of information we may collect include:
Information You Give Us: We receive and store information you enter on our website or provide to us in other ways, such as when you place an order, create an account, contact us, subscribe to emails, or otherwise interact with us. This may include your name, billing and shipping address, email address, phone number, payment information, and other details you choose to provide. We use this information for purposes such as processing orders, responding to requests, providing customer service, customizing future shopping experiences, improving our website and store features, and communicating with you.
Automatic Information: We receive and store certain types of information whenever you interact with our website. For example, like many websites, we may use cookies and similar technologies, and we may collect certain technical information when your browser accesses our website, such as IP address, browser type, device information, pages viewed, referring URLs, and browsing behavior.
Email Communications: To help us communicate with you and improve your shopping experience, we may send you transactional emails, newsletters, promotional messages, updates about our products or services, and notices regarding changes to our policies. You may opt out of promotional emails at any time by using the unsubscribe link in our emails or by contacting us. Even if you opt out of marketing emails, we may still send you order confirmations, receipts, service messages, or other non-promotional communications.
What About Cookies?
Cookies are small text files that are transferred to your computer or device through your web browser to enable our systems to recognize your browser and provide features such as storing items in your shopping cart between visits, remembering preferences, analyzing site traffic, and supporting advertising and marketing efforts. You can usually change your browser settings to decline cookies, although some features of our website may not function properly if you do.
How Does Deutsche Optik Use and Share Personal Information?
We respect your privacy and appreciate your business. We may use your personal information for our business and commercial purposes, including to:
- process and fulfill orders,
- provide customer service,
- communicate with you,
- improve our website, products, and services,
- detect and prevent fraud,
- conduct analytics,
- market our products and services,
- support advertising, audience modeling, and prospecting efforts.
We may disclose personal information to service providers and other third parties that help us operate our business, such as payment processors, shipping providers, email service providers, analytics providers, advertising partners, and marketing service providers.
We may also share certain personal information with third parties in connection with marketing and cooperative database activities. For example, we may share personal information such as your name, postal address, email address, and records of your transactions with us with service providers and partners that support cooperative marketing programs, audience modeling, data analysis, prospecting, targeted advertising, and related marketing activities. These programs may use transaction data in aggregated, modeled, or other analytical forms to help identify consumer interests and improve the relevance and effectiveness of marketing campaigns. In some cases, participating marketers may receive your contact information so they can send you offers or promotions that may be relevant to your interests. Other marketers do not necessarily receive your detailed individual transaction history.
Under certain U.S. state privacy laws, some of these disclosures may be considered a “sale,” “sharing,” or use of personal information for “targeted advertising.” Where applicable, you may have the right to opt out of these activities.
We may also disclose personal information when required by law, to protect our rights or property, to enforce our terms, or in connection with a merger, acquisition, financing, sale of assets, or other business transaction.
How Secure Is Information About Me?
We work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) or similar encryption technology for purchases and other sensitive communications. We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission over the Internet or electronic storage is completely secure.
It is important for you to protect against unauthorized access to your password and computer. Be sure to sign off when finished using a shared computer.
Which Information Can I Access?
Deutsche Optik gives you access to a broad range of information about your account and your interactions with us for the limited purpose of viewing and, in certain cases, updating that information.
Your Choices and Privacy Rights
You may choose not to provide certain information, although that may limit your ability to use some features of our website.
You may opt out of receiving promotional emails by using the unsubscribe instructions included in those emails.
If you would like to opt out of our sharing, sale, or use of your personal information for targeted advertising, cooperative database participation, or other third-party marketing activities, please contact us at info@deutscheoptik.com or through the Contact Us page on our website. If applicable law provides additional privacy rights, such as the right to know, access, correct, delete, or opt out, we will honor those rights as required by law.
Conditions of Use, Notices, and Revisions
If you choose to visit Deutsche Optik, your visit and any dispute over privacy is subject to this Privacy Notice and our Conditions of Use, including applicable limitations on damages, dispute resolution terms, and governing law provisions.
Our business changes constantly, and this Privacy Notice and our Conditions of Use may change from time to time. We may send periodic reminders of our notices and conditions unless you have instructed us not to, but you should check our website frequently for recent changes. Unless stated otherwise, our current Privacy Notice applies to all information that we have about you and your account.
Information You Give Us
You provide information to us when you search, buy, order, post reviews, sign up for marketing communications, participate in promotions, contact us by email, or otherwise communicate with us through our website or other channels. As a result of those actions, you may supply us with information such as your name, address, phone number, email address, and payment information.
Automatic Information
For security and fraud-prevention purposes, Deutsche Optik may collect and analyze the Internet Protocol (IP) address used to connect your computer to the Internet and to our website, as well as other technical and usage information. This information may help us protect customer accounts, detect suspicious activity, improve our website, and support analytics and marketing functions.
Questions
Questions regarding our Conditions of Use, Privacy Notice, or other policy-related material can be directed to our support staff through the Contact Us page or by emailing us at: info@deutscheoptik.com
